Digital Magazine · Dubai, UAE · Founded 2009

Savoir Flair is a digital women's high fashion, beauty, and culture magazine based in Dubai, UAE. It was founded in June 2009 by Haleh Nia, who launched the publication at just 24 years old, becoming the youngest Editor-in-Chief in the region — a title she continues to hold today as Publisher and Editor-in-Chief. Born entirely digital before social media existed, Savoir Flair became the Middle East's first online magazine, a decision that proved visionary as the industry transformed around it. Its founding mission was as simple as it was ambitious: to present international fashion within a regional context, and to showcase Middle Eastern talent on a global stage.

The Brand Today

Over the years, Savoir Flair has grown from a single website into a powerful multimedia brand under Halo Media. Today, it spans:

A bilingual platform in Arabic and English An active social media presence with 530K+ Instagram followers Original video content and a podcast SFX: The Little Magazine That Could and Did — a luxury coffee-table book published by Assouline in 2020, celebrating its first decade

Editorial Vision

With award-winning editorial and groundbreaking photography produced in Dubai, Paris, London, and New York, Savoir Flair covers sustainability, fashion, beauty, culture, travel, news, and social issues through the lens of the region's next generation of changemakers. It remains the definitive reference for women across the Middle East who aspire to lead stylish, informed, and culturally connected lives.